Boldness gives you presence and makes you seem larger in life. The timid fade into the wallpaper, the bold draw attention, and what draws attention draws power. We cannot keep our eyes off the audacious - we cannot wait to see their next bold move. Arm yourself with bigness and boldness - stretch your deceptions as far as they will go and then go further.
Most of us are timid. We want to avoid tension and conflict and we want to be liked by all. We may contemplate a bold action but we rarely bring it to life. We are terrified of the consequences, of what others might think of us, of the hostility we will stir up if we dare go beyond our usual place.
Although we may disguise our timidity as a concern for others, a desire not to hurt or offend them, in fact, it is the opposite - we are really self-absorbed, worried about ourselves, and how others perceive us. Boldness, on the other hand, is outer-directed and often makes people feel more at ease since it is less self-conscious and less repressed.