Law 27 - Play on people's need to believe to create a cult-like following

Published on Aug 31, 2020

People are not interested in the truth about change. They do not want to hear that it has come from hard work, or from anything as banal as exhaustion, boredom, or depression; they are dying to believe in something romantic, otherwordly. They want to hear of angels and out-of body experiences. Indulge them. Hint at the mystical source of some personal change, wrap it in ethereal colors, and a cultlike following will form around you.