Fractals -- all the way up

Published on Feb 10, 2019

JPEG and PNG are the most popular image formats today due to their size. One time my friend had scans done of his drawings so that he could order high quality prints, and I'd been beginning to learn web design at the time so I was working on his website. 

When I plugged in the USB drive, I was in shock. Not at the file sizes, because I hadn't checked those, but at the image on my screen. I had lazily double clicked one of the files and what I got was a extremely zoomed in view of one of my friends' drawings. I couldn't even recognize it. An imaginary hillbilly said behind my shoulder, 'now that's whut I call Ayech - Dee, son.' 

My girlfriend once asked me why I was so obsessed with studying businesses and infrastructure.

I see the world as a fractal. Inherent structures exist all the way down beyond the nano and all the way out beyond the macro.

I enjoy studying businesses — or more accurately put — organizations, because they are large manifestations of our fractal self that provide a existential mirror into our own being. The same base principles that make us who we are, are present in how organizations succeed or fail. How they evolve and regress. How they simply exist.

Many valuable insights can be obtained about one’s own life when they view a larger picture of themselves. When you are able to see yourself in the most popular corporations — I choose popular corporations because there is the most material on them and thus are able to be studied — then you can really discern parts of your own self that you might've never been palpable. Often this is not because you couldn’t see it literally, but because they are things you do not wish to see at all.

Organizations present a larger image of ourselves. Instead of flashes of human emotions, we view a mountain range afar. But organizations aren't  so large like the field of astrology where the insights derived feel impractical and vague. 

While ingrained within my human life, I feel as though I am zoomed in on an ultra HD TIFF file. From talking to other people and learning about them -- which I love doing as well -- I feel like I'm scrolling around different parts of this enormous image slowly finding my way around it. 

What studying organizations provides me is a glimpse into another image. Not exactly the same as my enormous and zoomed in TIFF, but similar to it in some inexplicable way. And given these two perspectives and my continual learning, it's almost as if I can zoom out of my ultra HD image. Sometimes, I wonder, am I really zooming out, or does it just feel that way?