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Mar 01, 2019 15:43:27

Can Anyone Skilled at Marketing Help me Strategize

by @abrahamKim PATRON | 248 words | 6🔥 | 436💌


Current day streak: 6🔥
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Can anyone help me strategize how to market fiction? A ripe market in digital marketing right now is the sale of self-help products. Whether this be in the form of supplements, education material, or communities of practice, the #1 thing that people seem to be able to sell online in the 2015-2019 epoch seems to be products aimed to improve their life.

I'm working on a body of fiction. This fiction is not aimed to help people in the same way self-help is. I've always struggled with how one should market such material. When you are marketing a product in a popular domain such as self-help, there is no shortage of excellent examples to learn from.

Fiction prose still markets itself mostly to a target-market of people wanting to read books. Thus they still publish books a traditional way. What I'm trying to figure out is a way to market and distribute fiction in a more 2019 way. Similar to how Amazon and Shopify is the 'now-way' of selling/distributing products, what do you suppose the most 2019 way of distributing and also increasing engagement with fiction is?

What is an example of a 2019 'sales-funnel' for fiction? Right now I am slowly building a tiny email list. On March 11 I'll be submitting the first of many future submissions to a fiction journal. 

That is all I got so far. In the future I want to develop a 'fiction-funnel' as effective as self-help funnels that address the customers' immediate problems and offer solutions.

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    @abrahamKim yea... I know! Can Anyone Skilled at Marketing Help me Strategize my Couch!?!?
    Do you want to target-market people not wanting to read books??? hihihi

    Lucjah avatar Lucjah | Mar 02, 2019 11:15:57
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      Lmao, can you persuasively state in one sentence what the point of that couch was? The way you described it was near-incoherent. I'd love to strategize on that if you give it to me in one clearly defined sentence.

      It's actually not that I want to target people not-wanting-to-read-books, but rather that the cost of producing books is high for the producer and the cost of obtaining and reading books is high for the consumer.

      I am looking at how many small companies begin in 'blue oceans--lowly competitive markets' in the digital scape. And I'm suspecting there to be a lot of potential blue oceans related to fiction to discover.

      Abe avatar Abe | Mar 02, 2019 15:37:21
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      @abrahamKim Thank you!!!
      yea... LOL... I KNOW that it was completely non-incoherent, no need to be merciful with me :-))) Even my husband, who knows me and is a mastered interpreter of my ramblings, had no idea :-p
      I will work on the "one sentence" (not really possible with me :D and take you on your offer.

      I get your point about the publishing... I think... I used to work at the publishers, and it was getting more and more difficult. A few of my friends still do it and its really hard...
      Yet, I really like paper books, could never switch to online or kindle reading. Do you think that young generations will give up on paper books?

      Lucjah avatar Lucjah | Mar 02, 2019 17:14:05
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      I like paper books as well. It's a much better experience and plus I am already on the computer a lot for other parts of my life, so I'd rather spend my reading time on a different media.

      I am looking forward to that one sentence.

      I do think that 'en-masse' most people will give up on paper books.

      Abe avatar Abe | Mar 03, 2019 16:28:13
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      @abrahamKim will make me sad to lose paper books, maybe like with analog records, there will be some niche...
      so we actually started working on "the sentence" and it turned out to be quite good job... for now :-)))
      so... we will try to keep defining it a bit more :-)

      Lucjah avatar Lucjah | Mar 03, 2019 22:30:57
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      I don't think we'll lose paper books. They'll still be available for people like us even if the majority aren't into it.

      Kind of like how vinyl records are now.

      lol Im excited for your and phil's value proposal on the couch.

      Abe avatar Abe | Mar 04, 2019 22:31:32
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      @abrahamKim Wait! wait! working on it... actually working our asses off, WHAT will we sit on a Couch... Hihihi

      Lucjah avatar Lucjah | Mar 05, 2019 18:56:13
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    Here is some free training regarding selling books. https://selfpublishingschool.lpages.co/smb-eg-webinar/

    Mark Armstrong avatar Mark Armstrong | Mar 01, 2019 20:33:51
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      I'll check this out after March 11 !

      Abe avatar Abe | Mar 02, 2019 15:37:55
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