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May 02, 2019 03:35:36

[Copywriting] How to learn more about your ideal clients

by @juliasaxena PATRON | 257 words | 🐣 | 273💌

Julia Saxena

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In yesterday's post, I talked about how you can get started on identifying your ideal client.

There are two ways of doing this:

  1. You can fill in all the blanks yourself, relying on your own experience with your target audience (likely you'll be making a lot of assumptions here).
  2. You can rely on real data that shows you what's actually going on in your ideal client's heads. 

The first way is a good start, but at some point, you'll want to validate your assumptions with real data. 

Here's a quick overview of how you can gather data about your ideal clients:

Surveys - Some think those are a pain, but they are still a great way to get some valuable insights. Make them as painless as possible and use open-ended questions.

Interviews - You'd be surprised how flattered customers can be when asked for their opinion. Make them conversational and as short as possible. 

Past email conversations - You can comb through email conversation you've had with potential and actual clients. What questions did they ask you? What were they confused about?

Social Media/ Forums - When you find pages and groups where your ideal clients hang around, you just have to watch and learn from what they're discussing. 

Amazon/ Review sites - Those can be a gold mine. Check the reviews for your and your direct competitor's products. 

Whenever possible, copy + paste the actual words and phrases your ideal clients are using. Keep them somewhere safe because they will come in handy for any type of copy you want to write. 

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