Last night we, at Sirdab Lab (http://sirdab-lab.com), hosted a members-only event where members get to share a business challenge they're dealing with, and have other members and the Sirdab team offering suggestions on ways the challenge can be dealt with. At the end of the event a member asked me what my challenges were. I told the group I'm keen on creating more content, but I feel stuck whenever I sit to write because I have so many topics I'm interested in and so many things to say. It's never that I don't have ideas, but I struggle to prioritize which ideas to write about at any given time, and I end up oscillating between different topics and projects, without fleshing out a proper piece to publish.
Writing consists of multiple layers: knowing what you want to write about (topic), what message you want to convey (purpose of the piece), an outline for the piece, writing the piece. I need to distinguish between these layers. To set time for planning and organizing, and time where I decide on a single piece to create (an article, chapter, etc) and simply focus on that.
Other pieces of content will have to wait for their time to come. Otherwise no piece will ever materialize.