I have a Tom Fishburne (aka Marketoonist) cartoon hanging on the wall of my office at work, which depicts four tongue-wagging dogs sitting around an all too recognizable boardroom table. One of the dogs has a laptop in front of him and a presentation slide with a pie chart on a screen behind him, quite obviously conveying ultra important stats on the effects of social media influencers on pet food consumption. All four dogs are looking out the nearby window at a squirrel climbing out onto the branch of a tree as one declares "We need to stay focused on our marketing priorities and not get distracted by every shiny new - look, SQUIRREL!" I am admittedly guilty of looking out the window at those same bushy, tailed critters from time-to-time. While focus is important to ensure the successful completion of certain tasks, projects and goals, I believe occasional distractions are also required to help refresh, reset and replenish weary brain cells. Sometimes those distractions are, in fact, work related though not specifically tied to a task or project at hand. In digital marketing, one can easily be drawn down a rabbit hole of articles, webinars and whitepapers on best practices or industry statistics in an ever-evolving industry. And sometimes, the distractions are more personally oriented; whether checking sports scores, social media posting, researching vacation plans or writing 200+ words. To me, it's all about finding the right balance of the stuff you have to do and the stuff you really want to do, while staying productive and sane.
SQUIRREL!by @Rawhead PATRON | 257 words | 1🔥 | 188💌
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