Each and every one of us has developed something of a personal brand, whether we've actively meant to or not. For many of us, it behooves us to show the world who we are. The Web, like no other medium before it, enables individuals to have a voice and build whatever brand they choose. However, in my mind, the keys to building a strong personal brand are authenticity and consistency. I believe it happens less today than it has in the past, but I am always struck by those who would try to maintain different personal and corporate personas online. Your brand, the same as any organization, is the sum of the experiences others have with you and how they perceive you. So regardless the channel, network or venue, your profile, tone and general messaging should be relatively the same. This is not to say you should carbon copy yourself everywhere, but your audience should be able to easily recognize you wherever they happen to encounter you. The underlying message then is to just be you. Identify what you are passionate about and create your own consistent voice around those things. Those who feel and believe the same things you feel and believe will be drawn to you and you to them. This is the power of the social Web for better or worse. Bringing together like-minded individuals to share common experiences. Personally, I believe being a sports (particularly hockey) loving, craft beer drinking, digital marketing, empty nesting, father of two with a sincere appreciation for written words serves me well in being able to connect with others at a human level. Everything we do is human to human and being able to find personal connections is tantamount to personal and professional advancement. Do you think about and/or promote your personal brand? Do you feel you are authentic and consistent?
Coming back to add a p.s. to this one with a link to a good article in Fast Company on How to Clean Up Your Personal Brand. Guess maybe I am on to something.